U.S. HISPANIC

Traditional media planning is no longer valid in today’s Hispanic market

Maribel Ramos-Weiner| 3 de octubre de 2010

Daisy Expósito-Ulla, Chairman and CEO of d expósito & partners

(Maribel Ramos-Weiner, New York). During the panel discussion “TV viewer habits and Hispanic consumer behavior,” at the 8th annual Hispanic TV Summit, Daisy Expósito-Ulla, Chairman and CEO of d expósito & partners, said that there has always been households with generational diversity in the multicultural area. However, the difference today from 10 years ago is technology.“The contradiction in all this is that while we talk about the growth of bilingual populations and of the consumption of Anglo media, we also find that traditional audiences are growing compared to 10 years ago. Before there were no options, and I believe the beauty of today’s market is that we have Spanish-language media in all areas: traditional media, cable, and now there are Anglo media that cater to bilingual audiences. Nielsen tells us we could target Hispanics at all different levels of acculturation,” said Expósito-Ulla.For the executive, traditional media planning is no longer valid today given the higher level of complexity of the markets.Joining Expósito-Ulla were Carol Hinnant, Senior VP of Domestic Sales, Advanced Media and Information at Rentrak Corporation; Jessica Pantanini, COO of Bromley; Javier Palomárez, CEO and President of the U.S. Hispanic Chamber of Commerce; and Aldo Quevedo, President of Dieste.Pantanini said that companies often try to place Hispanics into a box, but there already are these multi-generation families that consume both English- and Spanish-language media on multiple platforms. “The Hispanic market has become more complex and difficult than many of us would want,” she added.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Alonso Aguilar de Amazon: Estrenaremos Cada minuto cuenta primera serie hecha con virtual production sobre terremoto de 1985

Image
MERCADO Y NEGOCIOS

• NAB Show New York 2024 centrará conversación en IA, producción en vivo y la economía creativa sdfd sdfdsf sdf sdfsdf sdfdsf

• Crece número de aplicaciones que admiten audio Dante nativo

• Dome Productions moderniza unidades móviles con consolas Artemis de Calrec

• Array of Hope confía en monitores KRK ROKIT 5 para sus producciones

• Venezuela da el primer paso hacia la era 5G con pruebas piloto y oferta pública

Image
AGENDA

• Tercera edición de Expo ISP llega a Ecuador en noviembre próximo

Image
MERCADO Y NEGOCIOS
Image
Image
Image
Calrec Artemis Mobile TV Group
Image
Image
5g
Image
AGENDA
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.